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Baseball Memorabilia - Advertising

  15 Lots      




Lot 272.  Early 1900s Dr. Miles’ Calendar Cover Featuring Lou Criger, Boston Americans Catcher. The cover, 6 ½” x 10 3/8”, has a color image of a little girl on the front. On the reverse, Criger and Mary Thorp Monroe, a lecturer, tout Dr. Miles’ Anti-Pain pills. Criger claims that the pills relieve his “frequent and serve attacks of headache” resulting from “a very severe attack of typhoid.” He played for Boston from 1901 to 1908. This is one of the earliest player endorsements we have seen. Vg-Ex.
Winning Bid $30     


Lot 273.  1910s Gillette Razor Blade Ad with Honus Wagner, Frank Chance and Hughie Jennings. These three baseball players and two others, Wild Bill Donovan and Johnny Kling, are represented by illustrations in this two-page 9.5” x 12” ad from “Everybody’s Magazine.” The ad is mounted on heavy paper and has a vg+ to ex appearance. Jennings managed Detroit, and Donovan was one of his pitchers. Chance likely was manager of the Chicago Cubs when this ad was created, and Kling was his starting catcher. And Wagner was in his prime for the Pittsburgh Pirates.
Winning Bid $50     


Lot 274.  Circa 1913 Coca-Cola Ad with 4 Baseball Managers and Second Baseman Eddie Collins. This 11” x 16” color ad is one of the best of its era. From an unidentified magazine, it has photos of Miller Huggins (Cardinals), Connie Mack (Athletics), Nixey Callahan (White Sox) and John McGraw (Yankees), along with Collins of the Athletics. These managers, as well as Collins, were all with the teams listed only in 1913. The ad also presents artwork of a generic player holding glass of Coke with the statement “That’s the Ticket.” A ball park is in the background. Directed toward athletes, the ad also describes Coke as “Snappy, Delicious” and “Wholesome.” It has edge chips and tears, primarily along the right edge where it was taken from a magazine. Only two tears extend (slightly) into the image area, which is very presentable. Matted and framed, the ad will display very nicely.
Winning Bid $25     


Lot 275.  1915 Tuxedo Tobacco Ad Featuring Ty Cobb. The ad is from the Jan. 23, 1915 issue of the “Literary Digest” and is matted to 11” x 14” with the interior matte showing 7.25” x 11” of the ad. The text boasts Cobb, shown wearing his Detroit Tigers’ cap, as the “World’s Greatest Ball Player” who “Smokes the World’s Best Tobacco” - Tuxedo. The ad, as displayed, is ex-m and ready for framing.
Winning Bid $168     


Lot 276.  1915 Tuxedo Ad Featuring Clarke, Huggins, Bresnahan, Tinker, Archer and McInnis. This 10.25 x 14.25 Tuxedo ad, from the Aug. 10, 1915 issue of “The Saturday Evening Post,” is in ex condition. Fred Clarke, manager of the Pirates; Miller Huggins, manager of the Cardinals; Roger Bresnahan and Jimmy Archer, Cubs catchers; Joe Tinker, manager of Cincinnati; and Jack McInnis, A’s first baseman, are pictured on this great ad, which proclaims “Tuxedo – A Hit with the Hit Makers.”
Winning Bid $25     


Lot 277.  Scarce 1916 Lemp Brewing Co. Comic Series Baseball Player Print by M. H. Herget. Approximately 8.5” x 12.5,” the print is matted and framed to 14.25” x 18.5.” It is part of series of comic sports figures Herget created to promote the brewery. Herget was an archeological painter for “National Geographic.” He is widely recognized for his paintings of Native Americans. Established in 1840 in St. Louis, the Wm J. Lemp Brewing Co. was acquired in 1920 by the Griesedieck Beverage Company, which later became the Falstaff Brewing Corp. The print, which is under glass, has an ex to ex-m appearance with a narrow 1.25” edge streak that appears to be soiling and a couple of tiny background spots. Seldom seen! And a great complement to a vintage comic baseball card collection.
Winning Bid $30     


Lot 278.  4 1910s-1920s Draper -Maynard Sporting Goods Ads, Some with Players. One of these attractively designed magazine ads covers two pages. The D&M Co. was out of Boston and recognized as the Lucky Dog brand because of its logo featuring a Dalmatian. These four ads present all sorts of D&M products, including baseballs, gloves, footballs, helmets, basketballs, catchers gear, tennis racquets, basketballs, etc. An excellent 1921 ad (11” x 14”) shows two gloves with facsimile signatures of many of the players endorsing their products, including Casey Stengel, Harry Hooper, Billy Southworth, “Muddy” Ruel, Waite Hoyt, Ping Bodie and Babe Ruth. The two-page 1923 ad provides some D&M history and presents more than 30 of the company’s products. A 1919 ad makes a connection between the lessons of sports and the characteristics that helped young American servicemen to be successful in the war ended only several months earlier. A young batter is at the center of a 1924 advertisement for D&M baseball equipment. Overall, these ads are vg-ex attention-grabbing display items.
Winning Bid $25     


Lot 279.  11 1930s-1966 Ads Featuring Lou Gehrig or Babe Ruth. One of the most interesting entries in this collection of magazine ads is a full-page promotion for the 1948 “Babe Ruth Story” starring William Bendix and Claire Trevor. A 1949 one-column x 6.5” ad promotes the “Official Babe Ruth Wrist Watch” for $7.95. Two full-page ads and a half-page version, all different, feature Baby Ruth candy bars from Curtiss. Two of the ads are from the mid-1950s, and the other, from the 1940s or early 1950s. A 1937 half-page ad is for Sinclair Gasoline. There are four Gehrig ads, two for Aqua Velva, 1937, both one column, one 4.5”, and the other, 6”. A full-page 1935 Wheaties ad has a 2.5” x 3” inset with Gehrig endorsing Wheaties. And in a half-page ad from 1936, Gehrig nominates Gillette Safety Razors “For Clean-up King.” Gehrig and Ruth both appear in a 1966 ad 100 for Pipers scotch. These ads average vg-ex.
Winning Bid $20     


Lot 280.  8 Wheaties or Grape Nuts 1930s-50s Ads with DiMaggio, Mantle, Dean, Grove, Kaline. This lot starts with a Lefty Grove Wheaties endorsement in a 2.25” x 2” inset in a full-page ad. There are two different 1941 Joe DiMaggio Wheaties ads – one full-page (10.5” x 13.5”) in color from 1941 and one b&w and 5.5” x 11”. Wheaties also receives support in a 1956 two-page ad featuring Mickey Mantle, Willie Mays, Ted Kluszewski and Al Kaline. Also, a 10.75” x 15.5” color comic 1951 Wheaties ad with a baseball setting and artwork by Graham Hunter. Three different 1935 Dizzy Dean Winners ads for Grape Nuts feature prizes, including a bat pin, ring and good luck piece. These b&w ads are 5” x 13”. The overall condition of this group is vg-ex.
Minimum Bid $25     


Lot 281.  5 Late-1940s “Always Buy Chesterfield” Ads with DiMaggio, Hogan and Other Sports Stars. Probably the most colorful of the cigarette ads, these creations were issued by Chesterfield Cigarettes 1946-49. The images of the greats of the period tend to pop off the pages! Three of these advertisements, all from magazines, present only baseball players: 1. Ted Williams and Stan Musial, 8.5” x 11.5”. 2. Joe DiMaggio, Musial, Williams, Ewell Blackwell, Bucky Harris and Bob Elliott, 10.25” x 13.5”. 3. Bill Dickey and Mel Ott, 10.25” x 14”. The ads with multiple sports represented are: 4. DiMaggio, Frankie Albert, Lou Boudreau, Ben Hogan and Jack Kramer, two-page spread, 14” x 20.5”. 5. Bobby Riggs, Sid Luckman, Adolph Kiefer, Nat Homan, Lloyd Mangrum, Williams and Musial, approximately 9.75” x 12.5”. Generally, these ads are ex. Ad #5 has a stain in each of the upper corners. Ad #4 has a chip along the bottom edge where the two pages are joined. The Dickey-Ott ad has a slightly irregular left boarder. All of the ads display very nicely.
Winning Bid $30     


Lot 282.  5 1950s Magazine Ads with Aaron or Mays for Camel Cigarettes, Alaga Syrup or Both. One full page in color has Hank Aaron endorsing Camels, 9.75” x 12.5”, vg, mounted on heavy paper. The other ads are black & white, including Aaron in a half-page ad (5” x 13.5”) for Alaga Syrup, stain, vg-ex. Three different half-page ads have Willie Mays announcing that he was “raised on Alaga Syrup.” One ad is vg, and two are ex. All of these ads are from “Ebony” magazine and are fairly scarce.
Winning Bid $20     


Lot 283.  3 1950 Jackie Robinson Magazine Ads – Wheaties, Chesterfield & Tee Shirts. Great group of three advertising pieces featuring MLB’s barrier buster. 10.25” x 13.5” color Wheaties ad, vg-ex with a couple of small edge tears and the same image as Robinson’s 1950 Bowman card. 10” x 13.25” color Chesterfield ad, vg with creases and a few small tears along one edge, from a back cover of “Ebony” magazine. The third touts shirts that were issued for the release of the “Jackie Robinson Story” and also present the same image as the 1950 Bowman card – ex from “Ebony.” These three ads – two from “Ebony” - are seldom seen.
Winning Bid $55     


Lot 284.  5 1950s Tobacco Ads with Athletes Such as Mantle, Spahn, Lemon, Wynn, Berra, Etc. These ads are from magazines. Three different for Camels range from 9.75” x 12.5” to 10.5” x almost 14”. Mickey Mantle is in two of them, and so are Early Wynn, Red Schoendienst, Ted Kluszewski and Harvey Haddix. Bob Lemon and Warren Spahn are in all three. Richie Ashburn, Yogi Berra, Enos Slaughter, Billy Martin also make appearances. One ad is vg and two are vg-ex; one is mounted on stiff paper. Mantle appears in two two-page ads. In an ad for Phillies Cigars, he is on one page, and one of his sons, on another. The ad offers a Rawlings baseball glove and an “autographed color picture of Mickey Mantle” for 20 Phillies cigar bands and $3.39. The pages are divided and vg-ex. In the other two-page ad, Mantle joins Sam Snead, Zoe Ann Olsen and Pancho Gonzales in endorsing Viceroy Cigarettes. The pages remain joined and have holes where staples once held them in place; otherwise, ex.
Winning Bid $20     


Lot 285.  10 1950s-60s Mickey Mantle Magazine Ads - Timex, Kodak, Lifebuoy, Haggar Slacks, Etc. Ex condition group – all featuring Mantle as a New York Yankees star. Eight of the ads are full-page, and one occupies two pages from an issue of “Boy’s Life.” All different, including two Timex, Brookfield Clothes, two different in color promoting prize offerings from the Junior Sales Club of America, Lifebuoy Soap with a coupon for a booklet by Mantle on how to hit, Bantron stop smoking tablets, Kodak – color ad, Weller Power Tools, and a half page for Haggar Slacks.
Winning Bid $25     


Lot 286.  7 1950s-60s Mickey Mantle Ads for Sporting Goods from Rawlings or Louisville Slugger. Six of these ads take up a half page, primarily in “Boy’s Life,” for Rawlings gloves, shoes or both. A one-column by 7” ad features Mantle and Ernie Banks promoting Louisville Slugger bats and a pen and pencil set in bat form. Three ads make use of two colors. Ex, nice, and very affordable.
Winning Bid $15     




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