April 1934 Luick Dairy “Mickey Mouse Magazine” Baseball Issue.
Lot 6. April 1934 Luick Dairy “Mickey Mouse Magazine” Baseball Issue. This publication brings together two icons of American entertainment - baseball and Mickey Mouse. Its 16 pages, each 5 ¼” x 7 ¼”, are loaded with images of Mickey, Minnie and cartoon and human friends. In one article, Mickey is pictured with Bill Terry and Carl Hubbell. Another article is attributed to Walt Disney, creator of the mouse that had made his historic film debut in “Steamboat Willie” 5 years and 5 months earlier. Printed in red and black, the magazine covers are split along the spine and have been re-stapled. Otherwise, the publication is vg-ex, with a small stain in the upper right corner of some pages. It was printed on decent paper stock, and the pages are white to off-white. The Luick Dairy served the Milwaukee area, and its milk is liberally promoted in the magazine, which was edited by Hal Horne, a publicist for United Artists. Winning Bid $85.