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Original 1907 Coca-Cola Nap Lajoie Color Ad – the First of Its Kind!
Lot 317. Original 1907 Coca-Cola Nap Lajoie Color Ad – the First of Its Kind! This wonderful display piece is one of the earliest advertisements with a baseball player endorsing a non-sports product. It is also THE FIRST COLOR AD WITH A PLAYER PROMOTING ANY PRODUCT. The ad has a 9.25” x 13.5” image area and is matted and framed to 13.25 x 17.5”. In it, the Cleveland Hall of Fame second baseman says: “I drink Coca-Cola regularly and have been doing so for years. It is the best, most refreshing beverage an athlete can drink.” Rube Waddell also is indirectly quoted as saying that he keeps Coca-Cola on the bench for an emergency, and that its qualities have pulled him out of many a tight place. Lajoie is shown in the outfield as fans drink Coke in the nearby stands. Taken from the back of a magazine, possibly “Fortune,” the ad turns up infrequently, and usually in a smaller size. This is the larger version, which will be an attention-grabber in any bar or game room. Upon close examination, the ad shows a vertical crease.
Winning Bid $520.
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