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Sports Illustrated’s First Issue – Aug. 16, 1954 with Mathews Cover, Topps Cards.
Lot 17. Sports Illustrated’s First Issue – Aug. 16, 1954 with Mathews Cover, Topps Cards. After two years of market research, the executives responsible for Time and Life launched what would become the nation’s most successful sports magazine. Eddie Mathews is on the cover. Inside is an article on baseball card collecting, accompanied by a three-page panel that reproduces the fronts and backs of 27 1954 Topps cards. The players include Mathews, Duke Snider, Jackie Robinson, Willie Mays, Larry Doby, Ted Williams, Ted Kluszewski and Gil Hodges. The copy of the magazine is extremely nice, ex with some corner creases and stress creases along the spine. The Topps cards are nm-m. The issue also has four full color pages of the Rocky Marciano-Ezzard Charles fight.
Winning Bid $148.
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