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Sports Illustrated Dummy #2 with Pebble Beach Golf Cover – April 19, 1954.
Lot 16. Sports Illustrated Dummy #2 with Pebble Beach Golf Cover – April 19, 1954. In the early 1950s, Time-Life had a dream of a weekly sports magazine. In this second of two dummy issues, H.H.S. Phillips Jr., in a “Memo from the Publisher,” addresses the question, why publish a weekly sports publication. He provides two answers. First, it had never been done; second, the “season and climate” seemed “most propitious.” He explained that “Sport is the central theme in a new pattern of our American life.” Time-Life produced the dummy to promote the forthcoming magazine to advertisers, and Phillips added that “Because this magazine has its roots in the social and economic trends that are revolutionizing American marketing today, we feel it should serve its advertisers well.” Over the years, advertisers have demonstrated their agreement with Phillips’ assessment. Pebble Beach is on the cover of this “Dummy.” Inside is a story on the Masters focusing on Sam Snead and Ben Hogan. This Dummy is considered SI’s first golf issue. There also are articles on trout fishing, bowling, national parks and Bobo Olson. Very nice vg+ to ex example with a bright, clean cover that has a couple of creases in the lower right corner. The owner’s stamp also is on the cover. The back cover shows light soiling and a tiny tear. The interior is tight, clean and ex-m to nm. Distribution was very limited, making this a scarce publication that is especially desirable because the golf theme.
Winning Bid $321.
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