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5 1914-16 Coca-Cola Ads Featuring HoFers Evers, Collins, McGraw and Wagner.
Lot 333. 5 1914-16 Coca-Cola Ads Featuring HoFers Evers, Collins, McGraw and Wagner. Coke was among the earlier companies to use sports stars to promote products unrelated to sports. Johnny Evers, then with the Boston Braves, promotes the cola in a 5 ½” x 16” ad that appeared in the May 1914 issue of American Boy. John McGraw, the New York Giants’ Hall of Fame coach, is depicted as a player in an ad the same size from the July 1916 issue of the same publication. Both are vg+ to ex. Eddie Collins is the star promoter in a 4 ½” x 7 ½” ad from the May 1915 Successful Farming, ex, and the same ad from the Sept. 4, 1915 Progressive Farmer, vg with very light staining. The first three are on quality newspaper stock, and the last, on newsprint. The ad featuring “The Great Hans Wagner,” undated but from the same period, is 5 ½” x 6 ¾” on newsprint and vg+ to ex. The ad offers a booklet on The Truth About Coca-Cola and a scorer, “The Coca-Cola Perpetual Counter.” The magazine ads are part of complete pages. All of the ads but the newsprint Collins display as ex.
Winning Bid $60.
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