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1973, 1974 U. of Oregon Media Guides Featuring Steve Prefontaine, Bill Bowerman.
Lot 95. 1973, 1974 U. of Oregon Media Guides Featuring Steve Prefontaine, Bill Bowerman. Innovator and co-founder of Nike, Bowerman turned Eugene, Ore. into the running capital of the world. The charismatic Prefontaine generated the media coverage that made the world care. Bowerman taught and coached track at the University of Oregon from 1949-72. He developed 24 NCAA champions, won four national team titles and coached the U.S. track and field team in the 1972 Olympics. To help his athletes improve their performances, he also created the shoe technology that led to the formation of Nike. None of his runners generated more attention or had more success than Prefontaine, an All-American in each of his four years at Oregon. Many experts consider Prefontaine the greatest United States distance runner. At the peak of his career, he held every American track and field record from 2,000 to 10,000 meters. Two of his records remain unbroken. He died in a rollover car accident in 1975 at the age of 24. Bowerman died in 1999. Prefontaine is on the cover of the 1973 Oregon media guide for track. He and Bowerman are pictured inside, which presents biographical sketches of each. In addition, four pages provide highlights of Prefontaine’s career. He is pictured again in the 1974 media guide, as part of the 1974 NCAA championship cross country team, and “The Steve Prefontaine Story” is updated. Prefontaine is clean-shaven in 1973, but grew the familiar long hair and wide moustache in time for the 1974 photo. These guides also cover Oregon baseball. Both are ex, and very scarce. (For another Prefontaine item, please see Lot 414.)
Winning Bid $102.
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