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Sports Illustrated Issue #1 with the 1954 Topps Card Insert.
Lot 409. Sports Illustrated Issue #1 with the 1954 Topps Card Insert. Dated Aug. 16, 1954, the inaugural issue of SI shows Milwaukee slugger Eddie Mathews on the cover. Inside, besides broad coverage of the sports world, the periodical features 27 Topps cards, printed front and back on magazine stock. Accompanying the three-page insert is an article on the battle between Topps and Bowman over the right to package and sell gum and baseball cards. The insert is nm-m. Among the players are Mays, Kluszewski, Mathews, Snider, Jackie Robinson, Ashburn, Hodges, Doby and Ted Williams. Ex magazine without a label.
Winning Bid $148.
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