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Original 1907 Coca-Cola Color Ad Featuring Napoleon Lajoie.
Lot 199. Original 1907 Coca-Cola Color Ad Featuring Napoleon Lajoie. This is one of the earliest advertisements with a baseball player endorsing a non-sports product. It's also the first color ad of a player plugging any product. Taken from a publication, the 6 ¾” x 10 7/8” ad has some chips along the edges. The image area itself is free of creases and has the Cleveland Hall of Famer saying: “I drink Coca-Cola regularly and have been doing so for years. It is the best, most refreshing beverage an athlete can drink.”
Winning Bid $92.
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