Lot 257. 1955 & 1956 “Sports Illustrated” with Yogi Berra and Billy Martin Covers. 7-11-55 “SI” All-Star Game preview with Berra wearing the tools of ignorance. 4-23-56 “SI” with the Yanks’ “sparkplug.” Everyone recalls Billy as the firebrand manager of the 1970s, but here, in his youth, he strikes a calmer, but intense, pose. Both issues are vg-ex with mailing labels.
Winning Bid $35
Lot 264. 8 First Day of Issue Envelopes with a Babe Ruth Stamp and Photo or Illustration. The U.S. Postal Service issued the Babe Ruth stamp on July 6, 1983, in Chicago. The date marks the 50th anniversary of the first Baseball All-Star game. Ruth contributed a two-run home run as the American League defeated the National, 4-2, at Comiskey Park in Chicago. All eight of the 6 ½” x 3 5/8” envelopes have a July 6, 1983 Chicago postmark. There are four different envelopes, all with the Ruth stamp, among the eight. Three identified as “Double Play Cards-1” have an artist’s portrait of Ruth and a representation of a 1935 Ruth promotional offer from Quaker Oats. Two are “Double Play Cards-2” with a photo of Ruth pitching for the Boston Red Sox and noting that he “smashed an unprecedented 29 home runs” that season. Two more are “Double Play Cards-3” reproducing the front cover of the April 20, 1935 “Literary Digest,” which presents Ruth as a batter. One envelope is from a different series, J:M, and marked as “3 of 10.” Below a photo of Ruth batting, it identifies him as “The Red Sox Home Run king who astonished the baseball world by clouting twenty-nine homers in 1919.” Very nice Ruth collection. Ex-m.
Winning Bid $20
Lot 278. 4 1910s-1920s Draper -Maynard Sporting Goods Ads, Some with Players. One of these attractively designed magazine ads covers two pages. The D&M Co. was out of Boston and recognized as the Lucky Dog brand because of its logo featuring a Dalmatian. These four ads present all sorts of D&M products, including baseballs, gloves, footballs, helmets, basketballs, catchers gear, tennis racquets, basketballs, etc. An excellent 1921 ad (11” x 14”) shows two gloves with facsimile signatures of many of the players endorsing their products, including Casey Stengel, Harry Hooper, Billy Southworth, “Muddy” Ruel, Waite Hoyt, Ping Bodie and Babe Ruth. The two-page 1923 ad provides some D&M history and presents more than 30 of the company’s products. A 1919 ad makes a connection between the lessons of sports and the characteristics that helped young American servicemen to be successful in the war ended only several months earlier. A young batter is at the center of a 1924 advertisement for D&M baseball equipment. Overall, these ads are vg-ex attention-grabbing display items.
Winning Bid $25
Lot 279. 11 1930s-1966 Ads Featuring Lou Gehrig or Babe Ruth. One of the most interesting entries in this collection of magazine ads is a full-page promotion for the 1948 “Babe Ruth Story” starring William Bendix and Claire Trevor. A 1949 one-column x 6.5” ad promotes the “Official Babe Ruth Wrist Watch” for $7.95. Two full-page ads and a half-page version, all different, feature Baby Ruth candy bars from Curtiss. Two of the ads are from the mid-1950s, and the other, from the 1940s or early 1950s. A 1937 half-page ad is for Sinclair Gasoline. There are four Gehrig ads, two for Aqua Velva, 1937, both one column, one 4.5”, and the other, 6”. A full-page 1935 Wheaties ad has a 2.5” x 3” inset with Gehrig endorsing Wheaties. And in a half-page ad from 1936, Gehrig nominates Gillette Safety Razors “For Clean-up King.” Gehrig and Ruth both appear in a 1966 ad 100 for Pipers scotch. These ads average vg-ex.
Winning Bid $20
Lot 280. 8 Wheaties or Grape Nuts 1930s-50s Ads with DiMaggio, Mantle, Dean, Grove, Kaline. This lot starts with a Lefty Grove Wheaties endorsement in a 2.25” x 2” inset in a full-page ad. There are two different 1941 Joe DiMaggio Wheaties ads – one full-page (10.5” x 13.5”) in color from 1941 and one b&w and 5.5” x 11”. Wheaties also receives support in a 1956 two-page ad featuring Mickey Mantle, Willie Mays, Ted Kluszewski and Al Kaline. Also, a 10.75” x 15.5” color comic 1951 Wheaties ad with a baseball setting and artwork by Graham Hunter. Three different 1935 Dizzy Dean Winners ads for Grape Nuts feature prizes, including a bat pin, ring and good luck piece. These b&w ads are 5” x 13”. The overall condition of this group is vg-ex.
Minimum Bid $25
Lot 281. 5 Late-1940s “Always Buy Chesterfield” Ads with DiMaggio, Hogan and Other Sports Stars. Probably the most colorful of the cigarette ads, these creations were issued by Chesterfield Cigarettes 1946-49. The images of the greats of the period tend to pop off the pages! Three of these advertisements, all from magazines, present only baseball players: 1. Ted Williams and Stan Musial, 8.5” x 11.5”. 2. Joe DiMaggio, Musial, Williams, Ewell Blackwell, Bucky Harris and Bob Elliott, 10.25” x 13.5”. 3. Bill Dickey and Mel Ott, 10.25” x 14”. The ads with multiple sports represented are: 4. DiMaggio, Frankie Albert, Lou Boudreau, Ben Hogan and Jack Kramer, two-page spread, 14” x 20.5”. 5. Bobby Riggs, Sid Luckman, Adolph Kiefer, Nat Homan, Lloyd Mangrum, Williams and Musial, approximately 9.75” x 12.5”. Generally, these ads are ex. Ad #5 has a stain in each of the upper corners. Ad #4 has a chip along the bottom edge where the two pages are joined. The Dickey-Ott ad has a slightly irregular left boarder. All of the ads display very nicely.
Winning Bid $30
Lot 284. 5 1950s Tobacco Ads with Athletes Such as Mantle, Spahn, Lemon, Wynn, Berra, Etc. These ads are from magazines. Three different for Camels range from 9.75” x 12.5” to 10.5” x almost 14”. Mickey Mantle is in two of them, and so are Early Wynn, Red Schoendienst, Ted Kluszewski and Harvey Haddix. Bob Lemon and Warren Spahn are in all three. Richie Ashburn, Yogi Berra, Enos Slaughter, Billy Martin also make appearances. One ad is vg and two are vg-ex; one is mounted on stiff paper. Mantle appears in two two-page ads. In an ad for Phillies Cigars, he is on one page, and one of his sons, on another. The ad offers a Rawlings baseball glove and an “autographed color picture of Mickey Mantle” for 20 Phillies cigar bands and $3.39. The pages are divided and vg-ex. In the other two-page ad, Mantle joins Sam Snead, Zoe Ann Olsen and Pancho Gonzales in endorsing Viceroy Cigarettes. The pages remain joined and have holes where staples once held them in place; otherwise, ex.
Winning Bid $20
Lot 285. 10 1950s-60s Mickey Mantle Magazine Ads - Timex, Kodak, Lifebuoy, Haggar Slacks, Etc. Ex condition group – all featuring Mantle as a New York Yankees star. Eight of the ads are full-page, and one occupies two pages from an issue of “Boy’s Life.” All different, including two Timex, Brookfield Clothes, two different in color promoting prize offerings from the Junior Sales Club of America, Lifebuoy Soap with a coupon for a booklet by Mantle on how to hit, Bantron stop smoking tablets, Kodak – color ad, Weller Power Tools, and a half page for Haggar Slacks.
Winning Bid $25
Lot 292. 1978 Poster of the World Champion New York Yankees. These Yankees defeated the Boston Red Sox in a one-game playoff for the A.L. East title, beat Kansas City in the ALCS and became the MLB Champion in a six-game World Series against Los Angeles. Ron Guidry won the Cy Young Award, and the team featured such other stars as Goose Gossage, Sparky Lyle, Catfish Hunter, Thurman Munson, Reggie Jackson, Mickey Rivers and Graig Nettles. The poster from Burger King is 17” x 22”, features Frank Becerra artwork and is ex-m.
Winning Bid $10
Lot 293. 20 Coca-Cola 1979 “Baseball Greats” Posters – 10 Babe Ruth and 10 Casey Stengel. The 18” x 24” posters of these Hall of Fame members feature multiple images of each by Ted Nichols, a widely acclaimed commercial artist. The greatest player of the 20th century, Ruth was in the first Hall of Fame Class in 1936. One of the most successful and colorful mangers of the 20th century, Stengel was inducted into the Hall of Fame in 1966. In addition to the artwork, each poster contains a written profile of the Baseball Great. The Ruth poster is the third is a series of four, and the Stengel poster, the fourth. The other players are Willie Mays and Stan Musial. These 20 posters are nm-m.
Winning Bid $55
Lot 311. 1944 St. Louis Browns at New York Yankees Program. The 16-page program is unscored and vg+ with a light vertical crease and the center folio loose. Despite the absence of household names, these Browns represented the American League in the World Series. Their manager, Luke Sewell, was “The Sporting News” Manager of the Year. For the season, shortstop Vern Stephens was the team’s leading batter with 20 home runs, 106 RBI and a .293 average. First baseman Mike Kreevich batted .301, and pitchers Nels Potter and Jack Kramer won 19 and 17 games, respectively. All are in the pre-printed lineup or roster. Joe Page, Snuffy Stirnweiss, Johnny Lindell and Hank Borowy are among more familiar Yankees names.
Winning Bid $30
Lot 316. 1952 St. Louis Browns at New York Yankees Program. The cover of the 24-page program proclaims Yank2ee Stadium “Home of Champions” and lists the Yankees’ championships from 1921 through 1951. Their 1951 World Series title was their third straight. The 1952 Yankees made it four in a row. The program is vg+, clean and sharp with a crease on the front cover. Names have been added to the scorecard, which has the top half of the first inning scored in pencil. Future Hall of Fame names are plentiful in the lineups and rosters – Phil Rizzuto, Mickey Mantle, Yogi Berra, Johnny Mize, Bill Dickey (coach) and Casey Stengel for the Yankees and Satchel Paige, an All-Star in 1952, for the Browns. The program recognizes Stengel for his success as the Yankees’ manager and presents an All-Time Yankee Team to mark the Bronx Bombers’ 50th season in the American League. Four of the players are pictured.
Winning Bid $30